The Packard Library
Packard Sales Department
Sales Promotion Sales Brochures / Catalogs Data books Sales Training
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Over the course of years Packard provided to the dealers a wide type of sales literature. Many showed the new features and innovations that were new to the industry. Others showed comparisons between Packard and there competition.
Packard Provided it's dealerships with data books so that the salesmen could better promote the vehicles features as well as construction, and design specifications.
Every Automobile provided their dealerships with sale brochures and or catalogs to give away to their potential customers. They now make for some interesting reading. Because, they show in many case the models that they produced and the different types of bodies.
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